Petrol and diesel A1s mightn't be quite as avant garde as the A1 e-tron concept, but they do promise plenty of customisation and interior tech, including voice-activated nav and music.
While automakers unveiled hybrids and electric cars by the dozen at the 2010 Geneva Motor Show, there was one machine whose greenness was only skin deep but is still more likely to adorn posters and calendars than a Prius.
A curious cross between the Batmobile and boy racer, the Citroen Survolt is the latest in the craze du jour: battery-powered supercars. Although it could have been a highlight of the 2010 Geneva Motor Show, it's little more than a dramatically-styled curio.
At Geneva 2010, Lotus unveiled a Chevy Volt-style hybrid version of its Evora coupe. Almost as noteworthy as the drivetrain are its virtual gears and virtual engine soundtrack.
Honda has fully remodelled its driving simulator that promotes safer driving with high-definition TVs, a moving seat for a more realistic experience and feedback about users' driving skills.
The most prominent display at Honda's 2010 Geneva Motor Show booth featured the new hybrid CR-Z sports hatch. Nothing, however, was more interesting than seeing a live demonstration of Honda's U3-X personal mobility device.
At the 2010 Geneva Motor Show, Porsche will launch its second-generation Cayenne four-wheel drive range. The range will include a hybrid, diesel, and petrol V6 and V8s.
Someone at Honda's been watching too much Akira because the automaker's latest electric vehicle concept looks a lot like Kaneda's (the main character) bike with training wheels.
To be unveiled at the 2010 Geneva Motor Show, the Mercedes-Benz F800 Style is a harbinger of the company's future stylistic direction, as well as a showcase of its under-development drivetrain and cabin tech.
It's far from perfect (scary warnings, difficult controls, occasional glitches), but sound quality, Bluetooth, device support and its aggressive pricing pushes it over the line. Just.